Client

Pringles

Project Type

Videos

BRIEF

For the FIFA World Cup 2018, Pringles wanted to engage with KSA audiences and football fans round the national football teams participation in the tournament to promote their ‘Pringooooals’ limited edition range.

SOLUTION

Motivate produced a series of social media videos that showed Saudi nationals enjoying Pringles with family and friends whilst watching the games in cafés, and at homes.

The videos starred local influencers who amplified the content on their own channels to ensure the messaging had the widest possible reach during the tournament.

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