Client

Mubadala – Injazat

Project Type

Full Service Content Marketing

BRIEF

Fully owned by Mubadala, Injazat is a Cloud provider in the UAE offering a broad range of services, from IT strategy to comprehensive IT manages services. They needed to demystify the tech speak around their services by producing content that could be understood by potential clients’ non tech-savvy Chief Executive Officers and Chief Financial Officers, as well as the most tech-minded Chief Technical Officers.

SOLUTION

Motivate has produced a series of infographics, animated videos, blog posts and three white papers in a jargon-free format around a host of key data services topics, whilst also assisting with exhibition stand branding and producing a corporate video.

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