Mall of the Emirates

Project Type

Social Media & Fashion Blog Content


Mall of the Emirates wanted to create content for their customers themed around the key visitor touch points of fashion, dining, entertainment, tourism and shopping to run in parallel with the Mall’s annual marketing calendar.


Motivate created an annual editorial calendar and has been producing up to 12 website articles per month, complete with sumptuous photography on the latest fashion trends, celebrity looks and insider style secrets for Mall of the Emirates’ website, while providing platform relevant share copy for Facebook, Twitter and Instagram.