Client

JA Resorts & Hotels

Project Type

Customer Magazine

BRIEF

With the advent of two new luxury resorts in the Indian Ocean and a corporate rebranding exercise taking place, JA Resorts & Hotels required their in-room visitor magazine to more closely reflect the new positioning of the group.

SOLUTION

Motivate achieved this by creating an upmarket, simple and sophisticated design for both the front cover and inside pages. Changing the paper stock of the magazine from traditional 100gsm matt to the more contemporary 80gsm recycled wood-free paper gave the magazine a heavier and more exclusive feel. The circulation of the magazine was also increased to make the title more visible to in-house guests.

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