Client

Emirates Airlines

Project Type

Digital Content

BRIEF

Emirates’ tasked Motivate with their most ambitious content creation project yet – to create SEO-friendly destination guides for the emirates.com website in support of its global search marketing strategy.

SOLUTION

Motivate researched and produced over 250,000 words of insightful travel copy for a total of 141 destination guides and 77 country guides. The content skillfully blends Emirates SEO keywords with insightful and engaging travel writing.

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