Emirates NBD

Project Type

Digital Content


As part of its ‘responsible banking’ CSR initiative, the UAE banking giant hired Motivate to conceptualise, design, develop and create bespoke articles for a dedicated personal finance blog.


Motivate conceived, a bespoke content hub with the mission to provide objective, non-promotional information that is designed to inform and educate readers on topics related to saving, smart spending, borrowing, investing and financial planning by addressing four phases in an individual’s financial life: starting your career, building your life, managing your wealth and retiring. The project scope included the design and development of a fully responsive mobile/desktop website; the creation of 90 articles of evergreen content; and the curation and creation of relevant content post-launch on a monthly basis.