BRIEF

Create the first ever dedicated Arabic language inflight magazine for Emirates’ Arabic speaking passengers, with bespoke content tailored to the tastes and cultural sensibilities of Middle Eastern travellers.

SOLUTION

Motivate hired a dedicated team of award-winning Arabic language journalists, editors and graphic designers, who worked exclusively on Open Skies Arabic to produce a monthly inflight magazine. Launched in 2010, Open Skies Arabic is available on all Emirates’ GCC and MENA routes to this day.

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