Emaar Hospitality – Rove Hotels

Project Type

Social Media Videos & Blog Content


Rove Hotels launched with a new proposition for the UAE hospitality scene – a mid-market hotel brand aimed at globetrotting millennials. Motivate was tasked with bringing Rove’s brand values to life through engaging digital content shared with their target audience through social media.


Motivate produced a series of videos and blog articles that espoused Rove’s brand identity of “Exploring Without Borders” by profiling local graffiti artists, parkour athletes, artists and musicians.