BRIEF

The Capital Club is Dubai’s leading private members’ club, based in the heart of Dubai International Financial District. Its members consist of royalty, dignitaries, entrepreneurs and C-level executives. They lead exceptionally busy lives, own multiple homes and spend a disproportionate amount of their time travelling across the world. The one place they can relax and conduct their affairs in a more rarefied atmosphere is at the Capital Club.

SOLUTION

Our brief was simple: create the experience of the private club for readers every time they open the Capital Club’s Scene magazine. We achieve this by using only the most experienced writers and photographers, experts in their selected fields. All of the stories are original, commissioned with the goal of making the content relevant to this unique audience. The magazine is delivered direct to the homes and private offices of all Capital Club Dubai members either in the UAE or internationally.

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